Sumo Sushi Bar by Absolut is a theme club where the fusion is the main course. It has an aesthetic of the contemporary Japan with aspects of pop culture, mixed with icons of Japanese tradition. The result is a unique, catchy, funny, young and exciting space; as Absolut.
Absolut Vodka sought a powerful and differentiated way to enter the Northeast market of Brazil, and the choice for the city of Recife was a natural one.
But how to connect with the city, its diversity and contemporaneity in a fun and attractive way?
We created Sumo Sushi Bar by Absolut – a theme club where the fusion is the main course. Led by the most important Japanese chef in Brazil, the bar has a contemporary aesthetics of Japanese pop culture along, which merged with traditional icons. All aspects of design, logo, graphic materials, illustrations, and interventions at the local architecture, were developed so that the club is a reflection of the fusion of cultures; bringing a contemporary and youthful atmosphere. Launched in the end of 2015, tens of thousands of people already had this intense and emerging experience through the bases of Absolut brand, as well as the creativity from the contemporany Japanese culture.
Partnership with Creatto Comunicação Estratégica.